Design Thinking

About the training

This approach seeks to create new user-centered offerings in an iterative way. It is intended to accelerate projects by finding concrete solutions to complex problems using a collective and empathetic approach.

The process is structured in 6 main iterative phases:

1.      Empathy: identifying and understanding needs

2.      The problem: specifying the problem to be solved

3.      The idea: to bring out new solutions

4.      Prototyping: prototyping your solution

5.      The pitch: presenting its potential solution

6.      The test: testing your solution with your target audience

Pedagogical modalities

The training is delivered in a face-to-face format.

Skills developed during this training

Pedagogical objectives

• Framing and designing a project using the design thinking methodology

• Propose offers on the market that meet the criteria of desirability, feasibility (technical and organizational) and economic viability.

• Applying design thinking to a project and experimenting with concrete tools

Topics covered

• Introduction to design thinking

• Understanding of the user and identifying the problem

  • Empathy

  • The personae

  • Qualitative interviews

  • User paths and storyboard

• The ideation

  • Creative methods

  • The development of user-centered concepts

  • The choice of a prototype

• The creation and testing of a prototype

• The pitch

• The adaptation and industrialization of the prototype

Targeted audience of the training

The intended audience for the training is employees from commercial or marketing departments

REQUIREMENTS

None