Pricing training

About the training

The training helps to understand the ins and outs of pricing strategies for a product or service offering.

Pedagogical modalities

The training is provided face-to-face.

Skills developed during this training

Pedagogical objectives

  • Be able to develop a pricing strategy for an offer, product or service and determine the best price using the fundamentals of the pricing policy.

  • B2B, B2B2C, call for tenders ... : know how to adapt your offer to different pricing situations

  • Be autonomous in the development of the pricing and know how to control the soundness of its pricing approach by knowing the key questions to be answered in order to determine the price 

  • Knowing how to follow and manage a structured and well thought-out pricing policy over the long term

Topics covered

  • Pricing objectives and factors    

    • The two complementary approaches to pricing  

    • Census and cost estimates  

    • The different objectives of pricing  

    • The 4 factors influencing price strategy  

  • The different pricing modes, logics and tools

  • The aggregates in order to compute and verify margins

    • Operating expenses and breakdown into Capex and Opex

    • Operating income

    • Pay-back

    Targeted audience of the training

    The training is done for commercial or marketing profiles related to the development of service or product offers.

    Requirements

    None

Guest UserMarketing & Customer experience